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Question ID 17126

In developing its corporate strategies, the Haven Health Plan decided to implement a
growth strategy that is focused on increasing the percentage of preventive health office
visits from its current plan members. To accomplish this objective, Haven will send a direct
mail kit to existing plan members to remind them of the variety of preventive health services
that Haven currently offers, including physical exams, cholesterol tests, and mammograms.
This information illustrates Haven's use of

Option A

An intensive growth strategy known as market penetration

Option B

An integrated growth strategy known as product development

Option C

An integrated growth strategy known as market development

Option D

A diversified growth strategy known as market penetration

Correct Answer A
Explanation


Question ID 17127

The government uses various tools within the realm of two broad categories of public
policy-allocative policies and regulatory policies. In the context of public policy, laws that fall
into the category of allocative policy include

Option A

 The Balanced Budget Act (BBA) of 1997

Option B

The Health Insurance Portability and Accountability Act (HIPAA) of 1996

Option C

Laws affecting health plan quality oversight

Option D

Laws specifying procedures for health plan handling of consumer appeals and grievances

Correct Answer A
Explanation

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